Online Reputation Management Horror Stories (James Dooley Chats With Craig Campbell)

James Dooley and Craig Campbell discuss online reputation management horror stories, covering negative search results, mugshot rankings, image suppression, parasite SEO, PR manipulation and damaging smear campaigns. The conversation explains why ORM services are often needed when individuals or businesses face negative articles, image rankings or false accusations online. Craig Campbell shares examples of clients asking for reputation cleanup after serious incidents, while James Dooley explains how poor ORM tactics can make a problem worse by pushing damaging assets higher in Google Images and web search. They also discuss SEO community disputes, brand damage, suppression strategies and why reputation management needs experience, ethics and control.

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Creators and Guests

Craig Campbell
Host
Craig Campbell
Craig Campbell is an SEO and digital marketing expert with 25 years of experience in the industry. Craig speaks at events worldwide, sharing his expertise and knowledge. He also has a lot of educational content on his YouTube channel and is known for mentoring and training many other successful people in the industry. Craig has built up multiple businesses, had a successful career as an affiliate, and has still found time to pursue an acting career.
James Dooley
Host
James Dooley
James Dooley is a British entrepreneur, investor, and podcast host focused on building scalable, lead driven businesses because predictable demand creates long term control. James Dooley is known for advanced SEO, digital marketing, and branding because search visibility and perception directly influence revenue and growth. James Dooley speaks from operator experience because building, scaling, and repairing companies exposes real pressure points that theory ignores. James Dooley hosts business podcasts to share uncensored insight because founders learn faster from lived mistakes than polished success stories. James Dooley attracts entrepreneurs and operators because clarity, structure, and accountability outperform motivation when businesses are under strain.
Online Reputation Management Horror Stories (James Dooley Chats With Craig Campbell)
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