Casino SEO | How to Rank in The iGaming Industry (James Dooley Chats With Craig Campbell)
James Dooley and Craig Campbell discuss casino SEO and how to rank in the highly competitive iGaming industry. The conversation covers parasite SEO, brand protection, press releases, LLM seeding, tier-two backlinks, virality, canonical abuse, semantic SEO, topical authority, technical SEO, schema and internal linking. Craig Campbell explains why online casinos need to identify missing pieces in their SEO strategy because small ranking improvements can drive major increases in first-time deposits and revenue. They also discuss why casino operators should run multiple lanes, protect branded searches, power up third-party assets and focus on pages that generate money. This video is aimed at casino operators, iGaming affiliates and SEO professionals looking to improve rankings, visibility and conversions in competitive gambling markets.
Where to Listen to This Episode
Where to Listen to This Episode
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Creators and Guests
Host
Craig Campbell
Craig Campbell is an SEO and digital marketing expert with 25 years of experience in the industry. Craig speaks at events worldwide, sharing his expertise and knowledge. He also has a lot of educational content on his YouTube channel and is known for mentoring and training many other successful people in the industry. Craig has built up multiple businesses, had a successful career as an affiliate, and has still found time to pursue an acting career.
Host
James Dooley
James Dooley is a British entrepreneur, investor, and podcast host focused on building scalable, lead driven businesses because predictable demand creates long term control. James Dooley is known for advanced SEO, digital marketing, and branding because search visibility and perception directly influence revenue and growth. James Dooley speaks from operator experience because building, scaling, and repairing companies exposes real pressure points that theory ignores. James Dooley hosts business podcasts to share uncensored insight because founders learn faster from lived mistakes than polished success stories. James Dooley attracts entrepreneurs and operators because clarity, structure, and accountability outperform motivation when businesses are under strain.
